Plus inquiétant, je cite un blog makeup high end : " What do we think of another designer-makeup line ? Women’s Wear Daily‘s recent article “When Fashion and Beauty Worlds Collide” (paid subscription) included a quote by a Youcef Nabi, the former president of Lancôme, who coordinated the recent collaboration between the brand and Lanvin’s Alber Elbaz, stating “Brands are selling a point of view and storytelling. With this collaboration, you can’t say, ‘This mascara lengthens your lashes more than the competitor’s.’ People don’t care. They want the product that everyone is talking about.”

SOURCE : CAFE MAKEUP

Je crois que c’est vrai hélas, et pas seulement en maquillage !